On June 10, a new Guinness World Record™ was set for “The Most People Attending a Drag Brunch in honor of Pride Month and in support of the LGBTQIA+ community”. 412 people met for the brunch at Brooklyn Bowl (61 Wythe Avenue).
H&M hosted the event that benefited one of the retailer’s longtime collaborators: the Marsha P. Johnson Institute, also a co-host.
“Pride is to be supported 365 days a year, but our initiatives during June highlight this ongoing commitment,” says Carlos Duarte, president of H&M Region Americas.
“At a time when the trans community and drag performers are being villainized, targeted by dehumanizing legislation and cast out from communities, this World Record demonstrates that no effort will interrupt the beauty of our community. Our continued glory in celebrating who we are by bringing people together to set this world record shows the strength and support of the broader community that stands with us,” said Elle Moxley, Founder and CEO of The Marsha P. Johnson Institute.
As part of the retailer’s Pride Month celebration, H&M Williamsburg (92 N 6th Street) unveiled its newest store experience that will feature several artists via a curated presentation from Platform and is currently open now through August 23.
The Greenline 